more... > New Technologies > Plant Varieties > Welcome to the New Plant Varieties page. We have an ever growing list of innovations in this field. Come see what we have to offer, and you may just find the seed you need to sprout tomorrow's greatest plant variety.  Purple Bran Rice [Image: Image of Flyer] LSU AgCenter scientists have created a new rice line with a brilliant purple color. This variety has an increased level of antioxidants. It also has a much higher quality than rice of similar types and possesses many long-grain characteristics, such as very tall stalks and fewer days to maturity.